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Leadership


Intelligent E-Learning for Knowledge-Driven Businesses

 
 


Introducing Illumina's leadership team.

Led by our founder and president, Michael Getz, Illumina's seasoned leadership team of e-learning experts have spent the past two decades developing technology-based interactive learning solutions for leading companies and government agencies in life sciences and healthcare, high technology, and environmental industries.

Michael Getz
Michael Getz

President and Founder

Michael is an accomplished business executive and award-winning developer of e-learning solutions. As a creative and technical project director and producer, Michael has spent more than 20 years in design, programming, production and management of Internet- and multimedia-based applications for corporate, industrial and educational markets. At Illumina Michael has managed development on e-learning and web-based training projects for companies in a wide variety of industries, including Boston Scientific, Novartis Institutes for Biomedical Research, and Covidien, as well as government agencies such as the National Institutes of Health, U.S. Department of Veterans Affairs, and Environmental Protection Agency. Michael brings exceptional knowledge and expertise in the use of web and multimedia technologies to address corporate training requirements.

Prior to forming Illumina Interactive in 1997, Michael was Manager of Multimedia Production at Oakes Interactive (now Click2Learn/SumTotal), where he oversaw the production of digital video, audio, and 3D graphics and animation for custom CD- and web-based products for clients like Hewlett Packard, Harvard Pilgrim Health Care, Deloitte & Touche, MetLife, Ford Motor Credit, and Prudential Securities. Previously, he served as Director of Multimedia Courseware Engineering from 1989-1996 at Interactive Media Communications, a leading publisher of off-the-shelf multimedia training programs on OSHA health, safety and environmental regulatory compliance topics, and from 1986-1989 was a Senior CBT Courseware Developer at the ELEMEDIA/Olivetti Educational Technologies Center in Florence, Italy. Prior to that Michael designed and programmed educational software in mathematics, English, science, and computer-science fields for K-12 audiences.


Hal Stokes
Hal Stokes

Senior eLearning Producer

Hal Stokes is an award-winning producer with more than 20 years’ experience creating programs intended to truly engage learners, using a variety of media, from film and video through interactive, web- and LMS- delivered eLearning. His work spans a range from K-12 educational software to specialized training for noted pharmaceutical and financial services clients. On his Facebook page, Hal calls himself a “filmmaker-turned-eLearning producer,” and he has never strayed far from his roots in creative media-based story-telling.

Hal has also been lead multimedia producer at Viacom’s Computer Curriculum Corporation, in Silicon Valley. Among other highlights there, he produced over four hours of material for the groundbreaking interactive program, Choosing Success, which was called “…perhaps the most ambitious piece of software ever created” by Wired magazine in 1996. Also at CCC, he wrote and produced a series of 30-second thematic videos that were included in a software-based curriculum called Reading Adventures, as well as a set of short, dramatic videos employing a repertory cast of child actors in a “playhouse” setting to accompany a software-based curriculum for ESL students.

Prior to joining Illumina Interactive, he produced a suite of online training courses for financial services giant State Street Corporation, Boston, as both a consultant and in-house developer. He also served as eLearning Creative for Media Electric, Arlington, MA. Rounding out his background are stints as a Project Manager for Accelera Corporation, Baltimore, and as Creative Director of Multimedia and Web-based Learning at Total Learning Concepts, Boston – both companies that specialized in pharmaceutical sales training.


Jim Adelson
Jim Adelson

Alliances

Jim Adelson works with Illumina Interactive’s partners. Jim has spent the last decade working on numerous elearning partnerships in the corporate, government, academic, and consumer arena, collaborating with a large range of consulting firms, systems integrators, content companies, and software developers. Most recently, Jim spearheaded a particular group of partnerships at SkillSoft; before that, Jim led alliance programs at assessment software leader Questionmark, and learning management provider THINQ Learning Solutions. Jim’s background also includes seven years of alliance experience at Lotus/IBM, and earlier roles in Marketing and Product Management.


Jim Adelson
Jim Herzig
Business Development

Jim Herzig oversees new elearning business development at Illumina Interactive, and brings a wealth of experience providing business development services to a number of creative niche service companies -- such as print and multimedia presentation services as well as video production services. Prior to joining Illumina Interactive, Jim was the co-owner of an established Boston-based video production company creating television spots, programming for public television, and marketing and industrial videos, as well as a leading video post-production facility. Jim is also a published songwriter and an occasional studio musician.

 
       
       
       


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